Tom kellett Tom kellett

How To Use Effit - The Effit Cheat Sheet

Effit isn’t about perfection.
It’s not about six-packs, elite programs, or waking up at 5am every day.

It’s about one thing: showing up.
Even for just 15 minutes.
Even when life’s chaotic.
Even when you’re not feeling it.

We built Effit because most fitness apps overpromise and underdeliver. You get hyped, start strong, then fall off because motivation fades. That’s not your fault — that’s just human.

Effit is different.
It uses accountability, community, and consequences to make fitness actually stick.
Here’s exactly how it works.

Step 1: Set a Goal That Actually Means Something

Effit starts with intention. But not a vague “get fitter.” We’re talking specific goals.

Are you trying to:

  • Lose weight?

  • Run your first 5k or 10k?

  • Build strength or consistency?

  • Train for your chosen sport?

  • Finally break the cycle of stop-start fitness?

Set the goal, give it purpose. That way, it’s not about punishment — it’s about progress.

Step 2: Choose Your Weekly Commitment

You pick how many days a week you’re committing to move. This is your Weekly Activity Target.

Whether it’s 2 days, 3, 4, 5 — choose what’s achievable but challenging.
We recommend:

  • 2-3 days for beginners

  • 3-4 days for intermediates

  • 4-5+ days for the more advanced

But remember: You only need to do 15 intentional minutes each day you commit. That’s it.
A brisk walk, yoga, a gym session, a ride — it all counts.

Step 3: Set Your Duration

How long are you giving yourself to achieve this goal?
4 weeks? 6 weeks? 8?

Pick a time period that gives you a runway, but still feels doable. It’s long enough to build a habit, short enough to keep momentum.

Step 4: Pick a Forfeit (Make It Hurt!)

This is where Effit gets fun. And spicy.

You choose a forfeit — something you really don’t want to do if you miss a day you committed to.
Could be:

  • $10 to a friend

  • $20 to a cause you hate

  • 50 burpees

  • No coffee for 3 days
    Make it something that makes you go: “Nope. Not missing today.”

This is the magic. There are no consequences unless you miss.

Step 5: Sign the Pact & Bring Your Mates

Once you’ve set everything up, you commit by signing our (fun and slightly cheeky) contract.

Then, generate a pact code and send it to your mates.
When they download the app and enter the code, they’ll join your pact — and now the real accountability kicks in.

Pro tip: Choose Monday as your start day. If it’s not Monday yet, get in the app early, explore it, and set yourself up for success.

Step 6: Log Your Workouts (Proof or it Didn’t Happen)

Here’s the deal:
You can’t backdate workouts.
You have to post proof on the actual day you said you’d exercise. Miss the day? Forget to post? That day’s gone. Forfeit applies.

You’ve got two ways to log:

  1. Start your workout timer in the app → finish → upload a photo as proof.

  2. Upload manually after you’re done — add a screenshot of Strava, your sweaty selfie, or a legit photo.

Your pact will be notified when you start, so it helps get everyone moving — together.

Once you upload, your pact members can verify your workout. If it looks sus, they can ask for more proof. No faking it here. 🔍

Step 7: Stay Connected with Your Pact

Each pact has its own group chat.
You can:

  • Cheer each other on

  • Roast each other for being lazy

  • Drop sweaty selfies

  • Celebrate wins
    It’s like a group chat… with actual purpose.

You’ll also see:

  • Everyone’s weekly commitment

  • How many days they’ve completed

  • Who’s staying on track
    It’s accountability in full view — no hiding.

Reminder Tabs & Progress Tracking

In the Pact Info tab, you can always check:

  • Your goal

  • Your forfeit

  • Your commitment

In your Profile, you’ll see:

  • Your streak (how many days in a row you’ve shown up without a forfeit)

  • Total days you’ve exercised

  • A full list of every workout you’ve uploaded — your progress, in pictures and sweat.

It’s as Easy or Hard as You Want It to Be

Effit works whether you’re training for your first 5k or just trying to walk 15 minutes a day.

There’s no gatekeeping.
No yelling.
No “go hard or go home” vibes.
Just you, your mates, and a reason to keep going.

We’re not after perfection.
We’re chasing imperfect consistency.
And with a little fun, a little pressure, and a whole lot of support — that’s what actually sticks.

Download Effit. Join a pact. Show up.

No ego. Just effort.
Let’s go. 💪

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Tom kellett Tom kellett

BETA Club is live - Here are the Details.

Today’s the day – the Effit Beta is live and we’re beyond pumped to finally get it into your hands!

Effit is all about having fun, staying accountable, and seeing what you’re really capable of – together with your mates. This is the first version of something we’ve poured our hearts into, and we’d love you to help shape where it goes next.

How to download the app:

For iPhone users: Download TestFlight from the App Store Open this link to get Effit: Testflight

Follow the prompts to install Effit and you’re in!

For Android users:

Click on this link to our Google Drive APK which will allow you to download directly to your phone.

Android Download

When you download the file, you may need to allow installs from unknown sources in your settings Open the file, install, and you’re good to go!

Feel free to forward this email to any mates who might be keen to jump in too. The more, the merrier.

Quick Cheat Sheet – How Effit Works:

  • Create a Pact: Set a goal, a timeline, and what happens if you miss it (we call that the forfeit!)

  • Invite Friends: Choose who’s holding you accountable – your circle keeps you honest.

  • Add Proof: Snap a photo when you train and submit it to your pact.

  • Track Progress: Everyone sees the group’s updates, so no hiding. Smash Goals, Together.

Tips & Tricks:

Choose forfeits that make you really not want to skip Use photo mode or upload from your gallery! The more fun (and savage) your forfeit, the more you’ll stick to it

Don’t have anyone to pact with yet?
Join the official Effit Beta Club Pact with this code: e9c6
It’s full of legends just like you—starting, restarting, and backing each other all the way.

We need your help with feedback!

We’d LOVE your help shaping shaping Effit and what’s next. If you’re up for joining a small feedback group on WhatsApp, click on this link - https://chat.whatsapp.com/GSQ1k9HtcJoIstiNqi7DqG

Need a running plan? We’ve partnered with Runna, one of the best running training platforms out there. Use code EFFIT for a 2-week free trial and get after your next PB.

We seriously can’t wait to see what you do with Effit. Whether you’re in it for fun, fitness, or a bit of friendly punishment, this is just the start. Tag us in your workouts, forfeits, and pact moments on socials – we want to celebrate your efforts and share the best moments in our Instagram highlights.

ANy issues, please just reply to this email and we’ll get back to you as quickly as possible

Let’s get to work.

Tom + Matt

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Tom kellett Tom kellett

5 Days till our BETA Club Launch

Get Ready for the Effit BETA Club Launch!

Exciting news, Effit fam! The BETA Club launch is just around the corner, and we’re inviting YOU to be part of something special. We’ve been working tirelessly behind the scenes to build a platform that will revolutionize the way we approach fitness goals—together, as a community. The BETA Club is your chance to experience Effit before anyone else, helping us fine-tune the app and get everything just right. Here’s everything you need to know to get ready for the launch!

What is the BETA Club?

The Effit BETA Club is your exclusive early access to our app! It’s where you’ll have the opportunity to create or join fitness pacts, set goals with friends (or strangers who share the same fitness passions!), and engage in accountability challenges that push you to reach your full potential.

By joining the BETA Club, you’ll not only get a first look at Effit’s features, but you’ll also provide us with valuable feedback on your experience. We want to hear your thoughts on everything from the user interface to the fun forfeits and accountability aspects. Your insights will directly shape the future of Effit.

How to Join the BETA Club (If You’re Not Already a Member)

  1. Sign Up If you haven’t already signed up for Effit, now is the time! Head to our website and create your account. It’s quick and easy to do.

  2. Pre-RegistrationIf you’ve already signed up, but haven’t joined the BETA Club yet, all you need to do is pre-register! You can do that by clicking the BETA Club link on your dashboard, where you’ll be able to opt-in and gain early access.

  3. Spread the WordKnow someone who’s into fitness and would love the idea of a pact-based approach? Let them know about Effit! Share our sign-up link with friends and fellow fitness enthusiasts to ensure they don’t miss out on this awesome opportunity.

What to Expect from the BETA Club

As a BETA Club member, you’ll be able to:

  • Create Your Own PactsYou’ll have the ability to create your own pacts for your friends or followers. Set goals, create fun forfeits, and hold each other accountable in a way that makes staying active more fun and social.

  • Experience New FeaturesBe the first to test new features of the app and provide feedback. Whether it’s a new workout tracker or a feature to help you better manage your pact, your input is vital.

Why Join Now?

  1. Exclusive AccessAs a BETA Club member, you’ll be among the first to experience Effit. Not only will you get a sneak peek at what’s coming, but you’ll be part of the foundation of our community.

  2. Help Shape the FutureYour feedback will directly influence the app’s development. This is your chance to make your voice heard and be a part of Effit’s evolution.

  3. Be Part of a Fitness RevolutionEffit’s mission is to bring fitness accountability to the next level, and we can’t do it without you. Your commitment to the process makes all the difference.

A Few Tips to Get the Most Out of Your BETA Experience:

  • Set up Your ProfileComplete your profile to connect with others and start creating your first pact! The more details you add, the easier it will be to find like-minded people to join your challenges.

  • Get SocialDon’t be afraid to share your fitness journey with the community. Create a pact, invite your friends, or join existing ones and make sure to hold each other accountable with regular check-ins.

  • Provide Honest FeedbackBETA testing is all about improving the app, so let us know what’s working, what could be better, and any suggestions you have for new features.

We Want to Hear From You!

We’re committed to creating the best possible experience for our users, and that means we want to hear from YOU! As part of the BETA Club, we’ll be setting up dedicated channels to make sure you can easily share your thoughts, feedback, and ideas with us. Whether it’s through direct messaging, live chats, or community forums, we’ll be listening closely to your input to make Effit even better.

We can’t wait to launch the Effit BETA Club and see how our community thrives. The journey to becoming your healthiest self is always better with support—and we’ve got your back every step of the way.

Ready to join? Sign up now, and let’s make fitness fun, social, and successful—together!

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Tom kellett Tom kellett

Why Beginner Runners Should Train for Time, Not Speed or Distance

Why “Time on Feet” Matters More Than Pace or Distance for Long-Distance Training

When starting a new long-distance training journey, it’s easy to obsess over pace or distance. Social media feeds are full of runners sharing their fastest splits or longest runs, making it tempting to chase those numbers. But for beginners or anyone trying a new distance, focusing on “time on feet” can be a more effective, sustainable, and rewarding way to train.

Here’s why time on feet deserves your attention and how it can benefit your training:

1. Build Endurance Without Overtraining

Running for time, rather than distance or pace, allows you to focus on building your endurance gradually. Your body adapts to the physical and mental demands of long-distance running based on how long you’re moving, not necessarily how far.

By prioritizing time on feet, you reduce the risk of overtraining, which often happens when chasing a specific pace or mileage. Instead, you can focus on running at a sustainable effort, allowing your body to grow stronger while minimizing the risk of injury or burnout.

2. Listen to Your Body, Not the Clock

When you focus on pace, you might push harder than your body is ready for, especially on days when you’re tired or conditions are challenging. This can lead to unnecessary stress and even injuries.

Time on feet shifts the focus to how your body feels. It encourages you to tune into your effort level, breathing, and overall fatigue. Some days, running for an hour might mean covering 8 kilometers; other days, it might mean 6. And that’s okay because both contribute equally to your fitness.

3. Perfect for Beginners and New Distances

If you’re new to long-distance running, it can be daunting to think about covering 15, 20, or even 30 kilometers in one go. Focusing on time instead of distance removes the pressure of hitting a specific mileage.

For example, running for 90 minutes might feel more manageable than aiming for a half-marathon distance. Time-based training meets you where you are, helping you build confidence and resilience at your own pace.

4. Adapt to Your Terrain

Not all kilometers are created equal. Running 5 kilometers on a flat road takes far less effort than running 5 kilometers on a hilly trail. If you’re tied to distance goals, you might underestimate the time required to achieve them on varying terrain.

With a time-on-feet approach, the terrain becomes less intimidating. Whether you’re on a flat path, a technical trail, or battling headwinds, your focus is on movement and effort, not the distance covered.

5. Mental Strength for Long Runs

Endurance running isn’t just a physical challenge; it’s a mental game. Spending more time on your feet helps you develop the mental toughness to keep going when fatigue sets in.

The time-on-feet approach builds your patience and ability to stay focused during long efforts, skills that translate directly to race day when the final kilometers demand the most grit.

How to Train with Time on Feet

  • Set a Duration: Instead of saying, “I’ll run 10 kilometers,” set a goal like “I’ll run for 60 minutes.”

  • Focus on Effort: Keep your effort conversational, especially for longer runs. Avoid the temptation to push your pace.

  • Don’t Worry About Distance: At the end of your run, resist the urge to check how far you’ve gone. Remember, the goal was time, not kilometers.

A Mindset Shift for Longevity

Training by time on feet fosters a healthier relationship with running. It takes the pressure off performance metrics and places the focus on consistency, enjoyment, and progress. Whether you’re preparing for your first long-distance event or simply exploring new running challenges, this approach helps you train smarter and stay injury-free.

So, lace up your shoes, set your watch for an hour, and let go of the numbers. Your body and mind will thank you, and you’ll be setting a foundation for long-term success in your running journey.

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Tom kellett Tom kellett

How Accountability—and Effit—Made Fitness Stick for Me

Jade’s Transformation Story

After having my two boys, now 7 and 5, I spent years trying to lose the baby weight. I tried everything—fad diets, intense workouts, and even medications like Ozempic—but nothing seemed to work long-term. I’d always start strong, but before I knew it, I’d be back to my old habits.

The truth is, I’ve never been one of those people who loved exercise. For me, it always felt like a chore. While others would gush about their “post-workout high” or how much they needed their fitness routines, I just didn’t get it. That is, until my husband, Matt, and I started testing out a new app called Effit, and everything changed.

The Pact That Changed Everything

Here’s how it started: Matt and I set up a fitness pact through Effit. His goal was four workouts a week, while mine was three Pilates classes. The catch? If either of us missed a session, we’d owe the other $50.

At first, I thought, How hard can this be? Three classes a week? Easy. Spoiler alert: it wasn’t.

In the very first week, I missed a Pilates class. And because Effit automatically tracks and holds you accountable, I had to transfer $50 to Matt. To say I was annoyed would be an understatement. I even made the payment reference “NEVER AGAIN” because I was so determined not to let it happen twice. That moment stung—not just because of the money, but because I hated letting myself down.

It was the wake-up call I needed.

From Chore to Lifestyle

After that first week, I made a promise to myself: no more missed classes. And since then, I haven’t missed a single one. Pilates went from being a chore I dreaded to something I genuinely looked forward to. It became my time to recharge, reset, and feel good about myself.

And the results? They’ve been incredible. So far, I’ve lost 8kg, and I feel stronger and more confident than I have in years. My clothes fit better, my energy levels are higher, and I’m finally feeling like myself again.

More Than Just Fitness

What I didn’t expect was how this little experiment with Effit would bring my family closer together.

Matt and I started encouraging each other instead of competing. We’d celebrate each other’s wins, laugh over the occasional missed session (yes, he’s missed a few now too), and support one another through it all.

Even better? Our boys started joining in. They saw us sticking to our goals and wanted to get involved. Now, weekends are spent running around the park together, turning fitness into a family activity. These moments—laughing, cheering each other on, and just being together—are memories I’ll cherish forever. Fitness has stopped being just about hitting goals; it’s become about creating time and space for connection.

Why Effit Works

Effit was the structure we needed to make all of this possible. The app took care of the logistics—tracking our goals, holding us accountable, and even managing the penalties—so we could focus on showing up.

But more than that, it made the process fun. From friendly banter over penalties to celebrating when we hit our streaks, Effit turned fitness into something we could enjoy together.

The Takeaway

Effit didn’t just help me stick to a fitness routine—it changed how I think about health, family, and showing up for myself. I’ve lost 8kg, I’m more confident, and I’m healthier than I’ve been in years.

If you’ve ever struggled to stay consistent or wondered how to make fitness a part of your life, accountability is the secret. And for me, Effit was the tool that made it happen.

And yes, Matt still teases me about that $50 payment from week one. But hey, I’ve kept my streak ever since—so who’s really winning now? 😉

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Tom kellett Tom kellett

How to Start Working Out Again After a Long Break

Getting back into fitness doesn’t have to be complicated or intimidating. With the right mindset and approach, you can ease back into working out and set yourself up for long-term success. Let’s break it down.

We’ve all been there. Life happens, schedules get crazy, and before you know it, your workout routine has been sitting on the sidelines for weeks, months, or even years. The thought of jumping back in can feel overwhelming, but the good news is, getting back into fitness doesn’t have to be complicated or intimidating. With the right mindset and approach, you can ease back into working out and set yourself up for long-term success. Let’s break it down.

The Science of Starting Small

Research consistently shows that gradual progression is the key to sustainable fitness. A study published in the British Journal of Sports Medicine highlights that starting with manageable goals not only reduces the risk of injury but also improves adherence. In other words, you’re more likely to stick to your plan if you start small and build up.

Your body is incredibly adaptable, but it needs time to adjust after a hiatus. Trying to jump back into intense workouts you were doing before your break can lead to burnout, soreness, or even injury. Instead, focus on consistency over intensity. Even 15-20 minutes of exercise a day can make a significant impact, keeping the habit alive and setting the foundation for bigger goals later.

Why Accountability Matters

Accountability is one of the most powerful tools for sticking to a workout plan. Studies in behavioral psychology show that sharing your goals with others increases the likelihood of achieving them. Whether it’s through a workout buddy, a fitness group, or tracking your progress in a journal, having some form of accountability can make all the difference in staying consistent.

Easy-to-Start Workouts with Big Results

You don’t need a gym membership or fancy equipment to see results. Here are some beginner-friendly workouts you can do at home with minimal equipment:

  1. Bodyweight Circuit (20 Minutes):

    • 10 squats

    • 10 push-ups (knee or standard)

    • 15 seconds of plank

    • 10 lunges (5 each leg)

    • Rest for 1 minute, repeat 3 times

  2. Low-Impact Cardio (15 Minutes):

    • March in place or step-touch for 2 minutes to warm up

    • 1 minute of high knees (modify as needed)

    • 1 minute of arm circles while stepping side-to-side

    • Repeat the sequence 4 times

  3. Resistance Band Routine (20 Minutes):

    • 12 bicep curls

    • 12 banded squats

    • 12 seated rows

    • 12 lateral leg lifts (with band)

    • Rest for 1 minute, repeat 3 times

  4. Core Builder (15 Minutes):

    • 20 seconds of plank

    • 10 crunches

    • 10 leg raises

    • 20 seconds of side plank (each side)

    • Rest for 1 minute, repeat 3 times

  5. Walking Intervals (Outdoors or on a Treadmill, 20 Minutes):

    • Walk briskly for 2 minutes

    • Slow pace for 1 minute

    • Repeat for 6-8 intervals

Tips for Success

  1. Set Realistic Goals: Start with small, achievable targets. For example, commit to 3 workouts a week for the first month.

  2. Focus on Form: Prioritize proper technique over speed or intensity to avoid injury and build strength effectively.

  3. Celebrate Progress: Did 10 push-ups instead of 5? Amazing. Showed up on a day you felt tired? Incredible. Every step counts.

  4. Be Kind to Yourself: It’s normal to feel a little rusty after a break. What matters is showing up, not perfection.

How the Effit App Can Help

The Effit app is designed to take your fitness journey to the next level by adding accountability and motivation to your routine. Here’s how:

  • Stay Accountable: Set goals and sign commitment contracts with friends or workout partners. Add forfeits for extra motivation and fun.

  • Track Progress: Use the app to log your workouts and monitor your achievements. Seeing your progress can boost confidence and keep you on track.

  • Join Challenges: Participate in fitness challenges within the Effit community to push yourself and connect with others on similar journeys.

  • Prove It: Leverage photo-verification features to show you’ve completed your workouts and stay honest with yourself and your pacts.

Effit is here to support you in staying consistent, having fun, and achieving your fitness goals—one step at a time.

The Bottom Line

Getting back into a workout routine doesn’t have to be daunting. By starting small, focusing on consistency, and incorporating accountability, you’ll be well on your way to building momentum and achieving your fitness goals. Remember, it’s not about how fast or intense you go; it’s about showing up, one step at a time. Say Effit, lace up those trainers, and take the first step toward your fitness comeback. You’ve got this!

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Tom kellett Tom kellett

No Time? No Problem: How 15 Minutes Can Keep Your Fitness Goals Alive

Let’s talk about why removing ego from your training—and embracing even 15 minutes of exercise—is the secret sauce to long-term success.

Let’s be real: we’ve all had those days where our brains go, “If I can’t crush a full workout, what’s the point?” Ego steps in, whispers sweet nothings about "all or nothing," and suddenly you’re parked on the couch instead of getting even a few minutes of movement. Here’s the thing: that mindset is a fitness killer. Let’s talk about why removing ego from your training—and embracing even 15 minutes of exercise—is the secret sauce to long-term success.

The Science of "Something is Better Than Nothing"

First off, let’s dismantle the myth that a short workout isn’t worth it. A 2022 study published in the Journal of the American Medical Association (JAMA) found that even brief bursts of moderate-intensity exercise can improve cardiovascular health, reduce stress, and boost mood. In fact, just 15 minutes of physical activity can:

  • Increase endorphin levels, giving you that post-exercise high.

  • Improve insulin sensitivity, reducing your risk of Type 2 diabetes.

  • Enhance blood flow, which keeps your heart happy and healthy.

And here’s the kicker: a study from the European Heart Journal showed that people who consistently squeezed in short workouts—even just 10-15 minutes—had significantly lower mortality rates than their sedentary counterparts. Translation? Even a bite-sized session makes a big difference.

Why 15 Minutes Keeps the Habit Alive

Consistency beats intensity every single time. Sure, an hour-long workout might make you feel like a superhero, but what happens when life gets messy? Skipping entirely because "it’s not enough" creates a dangerous precedent. By contrast, committing to even 15 minutes keeps the streak alive and reinforces the habit.

Behavioral science backs this up. The Habit Loop (cue, routine, reward), as popularized by Charles Duhigg, thrives on consistency. When you show up for 15 minutes, you’re telling your brain, “This is who I am: someone who prioritizes movement.” Miss enough sessions, and that identity starts to crumble.

And here’s a fun fact: according to a 2020 study from the University of California, small, achievable goals—like a quick 15-minute workout—are more likely to trigger dopamine releases in the brain. This creates a positive feedback loop, making it easier to show up tomorrow, and the next day, and the next.

Drop the Ego and Meet Yourself Where You Are

Ego is sneaky. It tells you that anything less than your best isn’t worth doing. But the truth is, your best will look different every day. Some days you’ll crush a 10K or hit a new PR in the gym. Other days, your best might be 15 minutes of stretching, a brisk walk, or a few bodyweight exercises in your living room. And guess what? That’s enough.

By letting go of the "all or nothing" mindset, you’re giving yourself permission to show up imperfectly—and showing up imperfectly is still showing up. Fitness isn’t about being perfect; it’s about being consistent.

The Compound Effect of Small Wins

Here’s the thing about those "just 15 minutes" sessions: they add up. Think of it like compound interest for your fitness. A 15-minute workout five times a week equals 65 hours of exercise a year. That’s 65 hours of moving your body, building strength, and keeping your health in check that you might otherwise have skipped entirely.

Plus, small wins build momentum. When you nail a 15-minute workout, it’s a confidence boost. It reminds you that you’re capable, even on tough days. And once you’ve started, it’s often easier to keep going. That quick session can turn into 20 minutes, then 30, and before you know it, you’ve exceeded your own expectations.

Make It Practical

Not sure how to make the most of 15 minutes? Here are a few ideas:

  1. High-Intensity Interval Training (HIIT): Alternate 40 seconds of effort (like jumping jacks or burpees) with 20 seconds of rest. Repeat for 15 minutes.

  2. Core Circuit: Plank, crunches, leg raises, and mountain climbers—do each for a minute, then repeat.

  3. Bodyweight Strength: Push-ups, squats, lunges, and dips. Go for as many rounds as you can.

  4. Go for a Walk: Lace up your sneakers and hit the pavement. Add in some hills or a brisk pace for extra credit.

  5. Stretch and Recover: Roll out your mat and work on flexibility or foam rolling. Your body will thank you.

Final Thoughts

The next time your ego tries to convince you that a short workout isn’t worth it, tell it to take a seat. Fitness isn’t about being perfect or logging epic sessions every time you train. It’s about showing up, staying consistent, and doing what you can with the time you have. Remember: 15 minutes is always better than zero. It keeps the habit alive, builds momentum, and, most importantly, reminds you of who you are—someone who makes movement a priority.

So, say Effit to ego. Lace up. Move your body. Even if it’s just for 15 minutes, you’re making progress, and progress is what gets you to your goals.

Effit. Let’s move.

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Tom kellett Tom kellett

Why saying “Effit” is courage wrapped in two syllables

Saying “Effit” and giving it a go is where courage starts.

We’ve all been there: the alarm blares at 6 a.m., and your bed feels like the coziest cloud in existence. Or maybe your friend suggests signing up for that 10K, and your brain immediately screams, “Nope, not today Satan!” But what if, just once, you flipped the script and said, "Effit"? That’s right. Effit isn’t just a cheeky phrase—it’s a mindset. It’s about summoning the courage to take the first step, even when your inner doubter is louder than a gym bro at max bench press. Effit is more than a moment of boldness; it’s the start of transformation. Let’s explore why saying Effit can reshape not just your fitness journey, but your entire outlook on life. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

The Science of Effit: Why Taking the Leap Works

Effit represents a mental shift, and here’s where the science comes in. Studies in behavioral psychology highlight the power of activation energy—the initial push needed to get started. This is the hardest part of any task, whether it’s lacing up for a run or committing to a new habit. Saying Effit is your way of lowering that activation barrier. It’s a bold decision that bypasses the brain’s natural tendency to seek comfort and avoid effort. Once you take that first step, you’ve ignited momentum, turning an intimidating challenge into something manageable. Think about Newton’s First Law of Motion: an object in motion stays in motion. Your Effit moment becomes the spark that propels you forward.

When you say Effit, you’re not just making a decision—you’re disrupting the cycle of fear and hesitation. You’re proving to yourself that you’re capable of action, and action breeds confidence. Each Effit creates a ripple effect, pushing you closer to your goals.

Building Momentum: The Magic of Small Wins

Momentum doesn’t come from waiting for motivation to strike. It comes from doing. That first, tiny step—signing up for the race, rolling out your yoga mat, or even just tying your sneakers—is the beginning of a cascade. You signed up for the race? Boom. Momentum. You got out of bed and knocked out 10 minutes of stretching? Momentum. You said no to snooze and yes to sneakers? Momentum. And the best part? Momentum snowballs. Each small win builds on the last, creating a cycle of success that feels almost unstoppable.

Psychologists call this behavioral reinforcement: every time you succeed, your brain gets a hit of dopamine, making you want to keep succeeding. That little Effit you whispered in the morning has now turned into a string of victories, and with every win, you’re rewiring your brain to associate effort with reward.

Consistency Over Perfection

Effit isn’t about being perfect. It’s not about smashing every workout or always hitting a personal best. It’s about showing up—again, and again, and again. Some days, saying Effit means running an extra mile. Other days, it’s getting out for a walk or stretching while you binge your favorite show. And that’s okay. Progress isn’t linear, but it’s the steady, consistent effort that gets you closer to the life you want.

Remember, every step forward—no matter how small—is still progress. If you stumble or fall off track, don’t waste time beating yourself up. Say Effit, dust yourself off, and keep moving forward. Persistence is what separates those who dream from those who achieve.

Effit and Neuroplasticity: Strengthening Your Courage Muscle

The beauty of Effit is that it builds resilience over time. Courage isn’t something you summon once—it’s a muscle you strengthen with practice. Each time you choose Effit, you’re rewiring your brain to embrace challenges instead of avoiding them. Neuroscientists call this neuroplasticity: your brain’s ability to adapt and grow based on your experiences.

Effit rewrites your story. When you step out of your comfort zone, you’re not just training your body; you’re training your mind. Suddenly, the things that once felt impossible—signing up for a race, pushing through the last mile, trying a new workout—become challenges you welcome. You’re no longer someone who avoids hard things. You’re someone who tackles them head-on.

Effit is Just the Beginning

Here’s the thing: saying Effit isn’t just about one moment of bravery. It’s about unlocking a lifetime of possibilities. Each finish line you cross opens the door to a new challenge, a new adventure, and a new version of yourself. So you crushed the 5K? Effit, go for the 10K. Mastered that gym routine? Effit, try something new. Effit is the gift that keeps on giving, reminding you that growth never stops. There’s always another mountain to climb, another goal to chase, and another version of yourself to discover.

Make Effit Your Mantra

The only thing standing between you and the life you want is that first step. So, what’s it going to be? Another day of overthinking, or the moment you decide to say Effit and just go for it? Saying Effit is the spark that sets everything in motion. It’s courage wrapped in two syllables, a declaration that you’re done letting fear and doubt hold you back.

Whether it’s signing up for the race that terrifies you, getting out of bed for a workout you’d rather skip, or starting the fitness journey you’ve been putting off, the power of Effit is waiting for you. And here’s the best part: once you say it the first time, it gets easier. Effit becomes your rallying cry, your mantra, your reminder that you’re stronger than your excuses.

So take the leap. Lace up those sneakers. Let Effit carry you forward. Because when you show up, stay consistent, and keep saying Effit… there’s nothing you can’t achieve.

Effit. Let’s do this.

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